America’s Cup 2016
The America’s Cup is a sailing tradition that originated in the 1851 race around the Isle of Wight in England. The winner of the race was the New York Yacht Club (NYYC) sailing on a schooner called The America. The members of the NYYC were awarded the trophy, and it was renamed the America’s Cup after the winning yacht and continues to be passed along to the winners of the race!
Today, the race attracts the world’s top sailors and the most talented yacht designers because of the history and prestige associated with it! The first leg of the America’s Cup tour (2015-2017) occurred in 2015 on the West Coast off the beaches of San Diego, CA and traveled down many seaside venues along the Pacific Coast on the way up to Vancouver. In 2016, the race continued from the Gulf of Mexico up towards Maine and arrived in New York. The final portion of the race will continue south through the Caribbean and finish in Bermuda in 2017.
At the most recent event in New York, sailors and fans alike gathered to watch the race proceed. We partnered with The New Stand, the official pop-up shop for The America’s Cup, and many other brands to create 100 “Bermuda Bundles” that were handed out to 100 New York race attendees to build the hype for next year’s race!
Where can you Expect to see the America’s Cup next?
The next event will be in Chicago, IL on the weekend of June 10th-12th. The opening ceremony will begin at 7:30 pm on Friday the 10th. The first race is set to start at 1:30 pm on Saturday the 11th in Lake Michigan off of the Navy Pier. This is the first time the America’s Cup will hit fresh water since its beginning 165 years ago!
Looking to hop on board with the America’s Cup? Click over to our site to get your nautical temporary tattoos!